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Wine Marketing, by C. Michael Hall, Richard Mitchell
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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
- Published on: 2015-10-29
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l, 1.54 pounds
- Binding: Hardcover
- 360 pages
About the Author
C. Michael Hall is a writer, cartoonist, and public speaker who advocates for comics and graphic novels in libraries and educational settings and creates visual aids for libraries.
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